The Adaptive Pattern Framework
Smarter marketing. Faster learning. Real‑time relevance.
Escape Old Playbooks
Learn how to ditch static strategies and build campaigns that think for themselves.
Spot Revenue Patterns
Turn scattered data into actionable signals that accelerate growth.
Adapt in Real Time
Build a culture—and a tech stack—that updates messaging before buyers tune out.
What You’ll Learn
- How to recognize adaptive patterns hiding in your marketing data.
- Ways to build living personas that evolve with your customers.
- Tactics to launch campaigns that improve themselves mid‑flight.
- Metrics that teach you something—beyond vanity dashboards.
- Tools and rituals that make adaptation your default operating mode.
About the Author
Zane Rathwick is a veteran marketing leader known for turning static strategies into adaptive growth engines. He’s helped SaaS, nonprofit, and higher‑ed teams ditch the noise and focus on what moves revenue.